Responsibilities
- Build and implement the company’s marketing strategy across core business lines: Outgoing, MICE, Incoming, Corporate and Ticketing
- Develop marketing strategies for international branches in Georgia and Uzbekistan
- Oversee two social media accounts, Rayda Travel and Rayda Tour Operator
- Coordinate digital and traditional marketing activities, including setup and optimization of paid advertising on Meta, Instagram, TikTok, LinkedIn and YouTube
- Plan and analyze Google Ads campaigns
- Manage email marketing and CRM communications
- Organize offline initiatives such as exhibitions, partner campaigns and presentations
- Handle branding and PR activities to strengthen the company’s market visibility
- Develop and promote new travel products and destinations
- Take part in local and international business events, B2B meetings and exhibitions
- Carry out market research and competitor analysis to keep strategies aligned with current trends
- Represent the Rayda brand within professional communities and business clubs
- Support the organization of FAM trips, exhibitions and corporate events
- Identify and build new partnerships and corporate sales channels
- Cooperate closely with international branch offices
- Track marketing results and prepare monthly KPI reports
Requirements
- At least 3 years of experience in marketing
- Fluent in Azerbaijani, Russian and English
- Practical knowledge of Meta Ads, Google Ads, Bitrix24, SendGrid and Canva
- Strong creative and analytical skills, self-motivation and a responsible approach to work
To join the Rayda Tour Operator team, send your CV using the Apply for job button.
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